A big part of my journey to build my business involves advertising. Wow. Even online, advertising can be very expensive. I’m trying to target smaller, niche-specific resources. I’ve set a small monthly advertising budget, and I’m trying a variety of different things to see where I get the best results.
At the end of January, I bought a 4-week ad through SpeakerNet News. It cost $195. Every Friday, their e-zine is delivered to approx 4,000 professional speakers and coaches. For the first two weeks I ran one 25 word ad, for the second two weeks, I changed the wording on it.
I also tried out Google Adwords. I’ve spent about $25 so far (for a month) and I’m not sure if I will continue that or not.
This month, I am getting some postcards printed up through Vistaprint.com. My husband, Ed Hidden, is a website designer, photographer, graphic designer, etc., so all my design work is done by him. He did a graphic that I have used on some other marketing materials that I’m going to carry over to this postcard. I’ve created my own mailing list of professional speakers and that’s who I’ll send this mailing to. I’ll probably do 50 at a time and see what the response is.
I’m also seriously considering blog ads. Not a proven strategy, but it’s not terribly expensive and nothing ventured, nothing gained!
Stay tuned…