One of the books I picked up at Infinity Publishing’s Express Yourself conference was From Book to Bestseller, written by Penny C. Sansevieri I haven’t read it from cover to cover yet, but I did spend some time skimming through it. From Book to Besteller gives some specific resources and tips to be a better promoter of your own book. From creating powerful press kits to contacting the media; from book signings to creating an internet buzz, I know this book will become dog-eared and highlighted as I use it for promoting my newest co-authored book, Entrepreneurial Freedom: How to Start and Grow a Successful Virtual Assistance Practice.