Lately I’ve felt a little scattered. My niche has gotten narrower and narrower over the last 2 years or so when I started growing my business. I narrowed it down to writing services and author support. I figured it would just keep narrowing down on its own as I saw what I really enjoyed, what the market would accept, etc. But lately, I’ve found I’m too scattered. There are lots of writing services that I either don’t like to do or aren’t my forte. I contacted my new business coach, who is an occasional client of mine, and we had a consultation.
After discussing my situation with her, it became clear what I needed to do. I need to focus on working with non-fiction authors (to learn more) and writing or ghostwriting long articles and books. There’s nothing wrong with the other work I was doing (one big one was writing keyword articles for a computer guru), but it was too restrictive. I had to post these articles every day and hit minimum daily and weekly hour requirements. When I started, it was good, steady income, but I found it just didn’t fit my business model or my lifestyle anymore. So my coach’s first order of business was to “fire” that client to create room for more ideal clients. That was not easy!
So, now I have a good business coach I will be meeting with occasionally and I’m excited about the future. This also means I need to rewrite the copy for my website, along with finishing editing a memoir, continuing to work on a medical journal article, work on my own co-authored book that’s almost done, etc. Busy busy.
Happy Easter everyone!
Lauren