Niches, Coaches and Changes, oh my!

This Friday marks the end of my relationship with a client I’ve had for almost 6 months. It also marks a beginning for some new adventures. I just completed the rough draft of my ghostwritten medical article for my physician client, and I’m anxious to wrap that up and start on the next one. I have to admit, I’m a little nervous about her feedback, but that’s only because this is a new writing format for me. No matter how good of a job you think you did, doesn’t it always feel reassuring when your client says so too?

So with my newly-freed up 10 hours a week from this client I’m ending my contract with, I will spend some time doing my own book management and promotion (my new VA one and Write It Right), spend time doing more marketing of my business and figuring out what I need to do to expand and grow. My business coach, Marcia Rynearson, of Action International, will be instrumental in this process. I had a meeting with her on Friday and was blown away with all the possibilities we came up with.

I begin my own sideline of coaching someone else this week. Did you know even coaches have coaches? I guess that’s just a testament to the fact that you can never stop learning. So tomorrow I have my first coaching session with a “coachee.” I’m looking forward to it! I’ve decided I will keep a few slots open for VAs that are interested. At this point, though, I don’t want it to be the primary focus of my business.

Speaking of the primary focus of my business, my niche is much different than when I started. For anyone who contacts me for more traditional administrative services I no longer provide, I’m sending them to Corie of Core Office Solutions We’re trying to do some mutual promotion since, as far as we’re aware, we’re the only VAs in the Harrisburg area! We’re partnering to provide a local presence.

At some point, I may develop a “referral page” on my site which can direct potential clients to non-competing VAs with different specialties.

Have a productive week!


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