It’s funny how many sub-specialties are in the writing field. One that I’ve been gaining experience in is salesletter copywriting. If anyone would like to send me a great Christmas present this year, how about enrolling me in Lorrie Morgan Ferraro’s Red Hot Copywriting Bootcamp?
She has some great tips on her website. Another copywriting resource is Ryan Healy’s blog. In one of his recent posts, Write Fast, Edit Slow, he talks about his process of writing. I have to agree with him.
I NEVER have writer’s block anymore. Why? Because even if I can’t think of exactly what I want to say, I write down the closest approximation. It’s almost like it’s a recording in my head that I’m transcribing onto paper. I can knock out a very rough first draft pretty quickly. It may not be pretty. but I’ve gotten the main ideas down. Then, I can always re-read what I originally wrote and come up with a better way to say it. As I always say, it’s always easier to edit than write.
Need to learn how to edit your writing effectively? Read Write It Right: The Ground Rules for Self-Editing Like the Pros, co-authored by yours truly. It gives you an easy 5-step process to self-editing your writing, leading to clearer communication with those who matter!