I stumbled across a Instant Press Release Writing Software and Template on the Duct Tape Marketing site. I looked at the sample press release this program generates and it’s not bad. Not too exciting–very basic, but not bad. It certainly covers all the basics, but lacks the pizzaz I like to bring to press releases. You can always use it as a starting point.
Since I often get asked, “How do I write a press release?” I thought this would be a good resource. My advice is to make your lead more dynamic. Start with something that grabs the reader’s attention…an anecdote, a dramatic (yet true) statement, a statistic or a quote.
I will be writing a bunch more articles soon. I’ll be sure to do a complete one on how to write a press release, complete with an example.
Comments are closed.