Seth Godin’s post on analysis v. conundrum really struck a chord with me. I know there are LOTS of VAs out there that would be utterly thrilled to have a full client load and make their preferred hourly rate times the number of hours they have available to work. And that’s fine. But my instincts tell me there’s something more out there. I can leverage my knowledge and time to create products and opportunities that will provide me with years if residual income rather than just an hour for money trade.
This is probably not the most popular route, and if I told a room full of VAs that my goal wasn’t to get a “full” caseload using up all my available time, I’d probably get some puzzled stares. My intuition tells me I’m making the right decision, even if it’s not the most popular one. As Seth says, “unsound things become hits.” That’s awfully close to my saying of, “without great risks, there are no great rewards.”
Go with your gut…even if it’s telling you to go down the unbeaten path.
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