Yeah, I know, it’s a crude expression, but I got your attention, didn’t I?
The other day, I wrote and submitted a press release for one of my clients. It was an existing human-interest type story he had a friend write about him for his use. I re-purposed into a press release by making some strategic edits, adding an attention-getting headline and tying his story into the local area and the time of year. Today, as the media contact, I got a call that the Harrisburg Patriot-News wants to interview him. He has already connected with the writer and everything looks good–he should get some publicity about him and his product he’s been hoping for.
I realize I may be overly excited, but I can’t help it. I love helping my clients achieve even the smaller goals, and hearing how I made someone’s day. Plus, I’m having lots of fun honing the craft of writing press releases. Tune in next week to see the one I’m writing for my own business! It should make you smile.
Lauren Hidden, owner of The Hidden Helpers is a professional writer, author, editor, and writing coach. Working with professionals in a variety of industries, Lauren helps her clients get their messages across clearly, concisely, and persuasively.
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Congratulations. It’s always fun to see the fruits of your labor.
You did three things that increased the odds of a journalist calling you:
–Writing a good headline.
–Tying your client’s story into the local area
–Tying the story into the time of year
Congratulations. You have every right to be excited.
Thanks Lanel and Joan!
And let me say that I was so excited to see that Joan Stewart commented on my blog. If you’re interested in writing better press releases, click on her name above and go to her site. Sign up for her ezine and her free email course on all the different reasons to write press releases!