Why is it harder to come up with a great tag line for yourself than someone else?

I’ve had a few taglines over the years:
Enhancing your productivity: Too generic and boring
Helping A-level entrepreneurs and authors meet their writing deadlines: Not very compelling
Your thoughts plus our words equals your success : Just not thrilled with that one either.

You would think that it would be easy for a writer to come up with her own tagline. People expect you to have a good one. I know someday I’ll come up with a great tagline, but in the meantime I’ll just keep thinking.

Maybe my new logo will inspire me. It’s being worked on right now to reflect the growth and change in my company. My tagline needs to do the same thing. I need something that combines one or more of these elements: I work for A-level entrepreneurs and small, progressive companies, whether it’s content editing a manuscript, ghostwriting an article, writing a blog or writing promotional materials, I enjoy getting to the heart of the matter and writing effective content. The next thing is my company has grown into The Hidden Helpers, and I want my clients to know I have a virtual workforce, and it’s not just me, so I need to start presenting myself that way.

If anyone has a great idea for a tagline for me, please post it here. If I choose your submission, I’ll send you a free gift!