This morning, while fixing breakfast, I was fortunate enough to be able to watch a few minutes of The Today Show instead of Clifford the Big Red Dog. So I caught just a little bit of Al doing the weather outside and his little audience participation bit. There are always lots of people standing outside the studio trying to get interviewed by Al on TV. The one he interviewed was a guy dressed in dress slacks, a white shirt and a red power tie. No parka or wool dress coat like everyone else. It had to be in the 30′s (F). Why do you think he got picked out of all the other possibilities? Because he stood out. He was different. A good reminder for any publicity we do.

I’m reminded of one of my favorite quotes, from, of all places A Thomas the Tank Engine video. Sir Topham Hatt said, “Different…is what makes you special.” It definitely proved to be true in this case.